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商品編號： 9-794-078 出版日期： 1994/01/14 作者姓名： Montgomery, Cynthia A.;Magnani, Dianna 商品類別： Other 商品規格： 26p 再版日期： 2001/02/27 地域： United States 產業： Restaurants and food service industry;Beverage industry 個案年度： 1992 - 1992
商品敘述：
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion focuses on whether PepsiCo should pursue these opportunities, and if so, how the relationships might be structured, given PepsiCo''s large organization and decentralized management structure. Examines strategy formulation and coordination issues in a related set of businesses that are part of a large, decentralized consumer products company.
涵蓋領域：
Decentralization;Diversification;Organizational structure and design;Business expansion
相關資料：
, (9-795-134), 14p, by David J. Collis;, (XLS328), 0p, by Cynthia A. Montgomery, Dianna Magnani
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